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Why Page Rank Is Important For Google Ranking And How To Improve It?

Why Page Rank Is Important For Google Ranking And How To Improve It?

Before learning how to improve your PageRank you should know what it is and how it affects your Web ranking. PageRank (PR) is an algorithm, or you can also say it’s a calculation invented by Google founders Larry Page. It is used by Google Search Engine to rank web pages in their search engine results.

According to GooglePageRank is a way to measure the significance of web pages or websites. 
The functioning of PageRank works by determining a rough estimate of how important the website is by counting the number of quality links linking to a page.

At present, Google uses other algorithms also to show the most important pages for a particular search you do, but PageRank is the first algorithm that was used by the company, and it is the best known.

 Some other famous Google Search Algorithms:

Google Penguin Algorithm

The Over Optimization Penalty released by Google was Google Penguin. The objective of this algorithm was to gain greater control over and reduce the effectiveness of a number of Black Hats Spamming techniques. It penalizes the Spam or irrelevant links. One cannot just get links from anywhere.

Google Panda Algorithm

Google Panda was an algorithm update that provides more quality and credible search results and takes out any of the low quality or thin websites that were carrying out unfair black hat SEO practices like algorithm manipulation, keyword stuffing, etc.

Google Hummingbird Algorithm

Google Panda is an update that provides more quality and relevant search results. It takes out any of the low quality or thin websites that were carrying out unfair black hat SEO practices like Algorithm Manipulation, keyword stuffing, etc. And many others, according to MOZ in 2018, Google reported over 3,000 improvements to search, more than 8 times the number of updates in 2009 and an average of almost 9 per day.


Page A has a higher PageRank than Page B, even though there are fewer links to A. The one link to A comes from an important page (Page B) and hence Resulting in PageRank.


When Site B links to your web page, Google sees this as Site A Supports or giving a vote for, a page. Google considers all of these link votes and draws conclusions about the significance of individual webpages and your website as a whole. This is how google analytics to rank the page in a search result.

How Can You Improve Your PageRankin 2019?

1. Mobile Responsive Web Design

2. Keyword Testing (Understanding How User Search)

3. Build Quality Backlinks

 4. Write Quality Content, which is Search Engine Optimized

5. Up-to-Date with the latest changes in SEO

6. Page Navigation

7. Getting Influencers To link to your website or asking them to share your content.

High-quality content is the key to higher ranking with targeted keywords inside it. Hire SEO Copywriting company to build you an attractive and plagiarism free content

What is Off-Page SEO Marketing and How Does it Play a Vital Role in Page Ranking?

Off-page Optimization is nothing but factors that are taken outside of your website, which impact the ranking of your website.

Those External factors that directly impact the quality of your websites are user perception of a site’s popularity, authority, trustworthiness, and relevance of your website.

Optimization for off-page ranking factors involves promoting your website with quality in your content. You can achieve this by links from other reputable places like webpages, bloggers, sites, etc. on the Internet linking to your website, helping to boost your SEO ranking.

Search Algorithms and Ranking Factors

Search Algorithms and Ranking factors are constantly changing, the general consent within the SEO community is relevance, and authority that effective off-page SEO.

Links are the greatest contribution to SEO marketing and act as nerves for your Website’s Digital Marketing. Hence it plays a very important role in Page Ranking. Best SEO Service in Delhi will definitely help you to handle rank well in a google search result

Does PageRank still matter in 2019?

Yes, according to a Google spokesperson, he said that links are the #1 ranking factor, alongside with great content and PageRank is still used in google’s search algorithms, among several other factors. Ranking without links is hard, and why would anyone try to rank without links in the first place.

Keywords of SEO

  1. Improve Google Ranking
  2. SEO Marketing
  3. Increase Google Ranking
  4. Best SEO Service in Delhi
  5. Google Position
  6. Websites Digital Marketing
  7. SEO Page Rank
  8. SEO Copywriting
  9. Boost Google Ranking
  10. Marketing Companies
  11. SEO Content
  12. High-Quality Content

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    Why SEO is important for your website?

    Why SEO is important for your website?

    What is SEO?

    In simple terms, SEO means optimizing the search engine with the help of a few algorithms to make your page visible among the first few pages on any search engine. You might already know how important it is to be visible on the search engine. While you read the article you will surely be knowing many more advantages of why SEO is important for your website.

    How does SEO work?

    In simple words, SEO is using relevant keywords and phrases which the search engine recognizes. Any search engine performs three tasks before providing results to any search. The three tasks are namely CRAWL, INDEX and RANK.

    Firstly the search engine crawls through the entire website and searches for relevant keywords and phrases and the number of occurrences of them. This process is known as CRAWLING. In the next step the search engine stores the content that it encountered during the crawling stage and this stage is known as INDEXING. In the final step, it ranks the websites based on the crawling process and the search results are displayed according to the ranks. This process is known as RANKING.

    When all this is done where your website stands decides the amount of traffic and the number of customers you gain. SEO is important for both small businesses and large businesses. It is specifically more important for small businesses to increase their brand credibility and recognition. Small business SEO also improves traffic and customer recognition.

    Why SEO is important?

    SEO is the second most important factor for your business after good content/services. There is a famous joke that says, “If you want to hide something, hide it on the second page of Google.” This one sentence is in itself a complete proof of why SEO is important for any online website. It has been repeatedly mentioned by many business developers about the positive impacts of SEO on their businesses. If you are still not convinced then read on to find out some of the major reasons to use SEO.

    Benefits of Search Engine Optimization:

    1. Improves the visibility: As obvious as it is one important result of applying SEO to your website/blog is that it improves visibility. Nobody ever browses through the subservient pages of the internet so it is not just an added advantage but, in fact, a necessity for any page to be available on the initial page of any search engine. Every time you google something you only browse through the first page only once a blue moon you click on the next page. You cannot risk being on the second or third pages of any search engine.

    2. Increases traffic: When you increase the visibility of your page, then the traffic on the page is bound to be increased. We always tend to click on the first few results of our search. So when your website appears on the top people are bound to give it a look. This does not happen if your page isn’t in the top results. Many statistics prove that the implementation of SEO has enormously increased the traffic on their sites. It helps you to reach out to larger groups of people.

    3. Relatively cheap: When compared to any other business improvement strategies SEO can be credited as one among the cheapest. It is a riskless investment with guaranteed returns. SEO is nothing complex it can be achieved by the simple use of keywords and a little technical knowledge. This won’t cost you much. Less investment and high return is always advisable, isn’t it?

    4. One-time investment: Unlike any other business strategies which require you to invest regularly SEO is a one-time investment. It does not require much maintenance and can be your best bet. With guaranteed returns, SEO assures improved reach of your websites which ultimately enhances the number of customers.

    5. Increased reliability: Most of the people in today’s world turn towards Google for their questions to be answered. So If your page is frequently visible in the list of the top few pages when searched then the user subconsciously starts recognizing and trusting your page. This builds a relationship of trust between you and the users.

    6. Brand building: When people see your website quite often on the search engine they start recognizing the logos and colors and associate them with a positive impression. It also brings improved brand awareness and keeps the users in touch with your website. Trust and brand recognition can go a long way. These small facts can have a lot of impact on customers.

    7. Simple: As you know SEO does not require any brainstorming to build complex strategies to work. It is simple and can be understood easily with just a little basic knowledge. Little efforts and more gains. When compared to all other business development strategies SEO is the easiest way to boost your visibility and your profits.

    8. Improved user experience: Using SEO to design your website not only improves it’s reach and visibility but also provides a good user experience. Your customers wouldn’t want to make efforts and go to the bottom of the search engine to find your page. In this case, SEO is helpful because it results in your page in the first few websites. Happy customers are the ultimate goal of any website. So improved user experience is a boon to any website.

    9. Long term strategy: Remember I told you search engine optimization is a one-time time investment. I forgot to mention it is a long term one-time investment with guaranteed returns. SEO keeps you updated with the latest changes and trends. See how tempting and convincing the advantages of SEO are. Hard to resist, isn’t it?

    There are so many advantages of using SEO that the importance of SEO cannot be summed up in one single article. But still In case, just in case you are not convinced by the importance of search engine optimization opt for your business, let me furnish you with some latest statistics.

    ● 82% report the effectiveness of SEO is on the rise and 42% state effectiveness is increasing significantly
    ● 61% of marketers say improving SEO and growing their organic presence is their top inbound marketing priority. (Hubspot, 2018)
    ● 57% of B2B marketers say that SEO generates more leads than any of their other marketing initiatives. (Junto, 2017)
    ● 75% of internet users never scroll past the first page of search engines. (Junto, 2017)
    ● 63% of marketers rank generating traffic as their top challenge. (HubSpot, 2017)
    ● 61% of marketers list improving SEO and search engine rankings as their top goal. (HubSpot, 2017)
    ● 53% of marketers prioritize blog content creation as their top initiative. (HubSpot, 2017)

    All the above statistics are taken from trustworthy sources and prove that search engine optimization is a mandatory business improvement technique in the modern era. SEO has only positive responses with zero negative effects. The facts and the reasons mentioned above prove how SEO is beneficial to your business and can increase the trend in your sales with minimal effort. It will be your safest bet and the best investment. For more information about what does a digital marketing do check out our blog.





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