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Google Adwords For Business

Google Adwords For Business

Google AdWords for Business is an Online Advertising Program from Google, the program is designed to create online ads to reach an audience who are interested in the products and the services you offer. The AdWords program runs on pay-per-click (PPC) advertising, which means you have to pay every time a visitor clicks on your ads.

There are many advertising mediums and approaches available, and it will be hard to determine which fits your business. The influencers and salespeople always tell you to invest in various platforms without explaining why. A lot happens when you search for a product or a service on Google, unseen auctions happen at lightning speed nearly every time you search for a product or service in Google. And the advertisers constantly conflict for those auctions on your click.

Google Adwords Benefits for Business

These advertisers are fighting because the tools from Google AdWords tell them that your click may eventually lead to a sale. If you are an advertiser who is looking to capitalize on an astronomical number of searches that take place on Google daily and earn quickly the attention you need to grow your bottom line, there’s no better way to start than by signing up to use Google AdWords. Google AdWords works depending upon the competitiveness of the keywords you are bidding for and the relevancy of that particular keyword to real conversions for your company. Google AdWords is extremely effective for many kinds of businesses, as long as they don’t waste their money on wrong keywords, or write weak, low CTR ads.

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Why use Google Adwords for Business

So, you might have a question “Why to use AdWords?” well, there are plenty of big benefits. Here are a few of them. Google today has elevated itself beyond a brand to a verb. The word “Google” is defined in a dictionary too, and that’s because, now, when anyone has a question, the first stop for getting their answer for that question is Google. It answers your queries related to your health, education, travel, and whatnot. Google search engine handles 2+ trillion searches like these per year. That’s over 5 billion searches per day. Among these searches, there are people looking for a solution that your business can offer. If they’ve ever used the internet, chances are that they’ve Googled the answer to something. And if you can help them find the solution, even if it’s within an ad, they’re more likely to choose you than your competitor.

Google Adwords Platform

With the AdWords platform, there’s something for every Business and every prospect at every stage of the buyer’s journey. Bidding on the broad keyword search terms like “editing software” will show your ad to prospects at the earlier stages of the product research process and allow you to fill the top of your funnel with two really simple but powerful techniques:

Start sending them informative content the proves your authority by capturing their information with your post-click landing page.
Use retargeted software to draw them back until they do, if they don’t convert.
An alternative powerful technique for adding to your customer base is bidding on long-tail keyword search terms like “editing software for videos.” These generally are less expensive, and they are worth capturing the attention of the people looking for exactly what you are offering. People who search long, specific strings of keywords mostly have more intent. And intent is what makes the people you reach on AdWords so valuable.

The intent is the biggest difference between the people you are reaching with Google AdWords and the people you are reaching with other forms of advertising. For example, on social media, people are not looking to be advertised to. They are not looking for solutions to the problems they face every day. They are looking for vacation photos and family updates. There is a better chance you get turned out if you advertise to someone who doesn’t want to be advertised to. On search platform, though, you are not advertising to people who don’t want to be advertised to. You are advertising to the people who are looking for something precise.

Types of Google Adwords

While you are reading a post or viewing a video on a random website, you see a lot of ads at different places on the page, and in different dimensions, they are display ads. Here the searcher is not looking for what the ad offers. But, based on different factors like audience interest, keywords, managed placements, etc, Google decides to show them to you. These types of ads appear only on advertising-supported websites. Below are the targeting criteria, based on which Google selects the websites to place the Banner Ads.

  • Keywords
  • Placement
  • Re-marketing
  • Topic

If you are a retailer, then this campaign would make more sense for you. This type of campaign boosts the traffic to your website and helps in generating quality leads as well as increasing your conversions. There are certain requirements for running shopping ads, they are:

  • Set up an account with Google Merchant Centre (It is a platform which allows the retailers to upload all their product listings in a specific format)
  • Set up an account with Google AdWords and link them together.
  • Submit the updated data of the products to Google Merchant Centre every 30 days.
    Since both the tools are linked together, shopping ads take all the product details from Google Merchant Centre, match the search query and display the relevant ads to the center.

This type of campaign lets the advertisers run video ads on YouTube and other Google Display Networks. The main benefits of running video ads are:

  • More reach – As we all Know YouTube is the most visited website and has almost 30 million visitors every day. This means you have access to a wider range of audiences.
  • Measurable – Unlike advertising on Television, YouTube ads let you know all the metrics like clicks, views, view rate, reach and frequency, engagement, performance, etc. This helps you to measure the success of the video ads.
  • Better targeting – This ad type has demographic, location, interest, keyword and device targeting which helps you to reach the correct audience on YouTube and Google Display Network.

 

When a user searches for something on Google, the list of the ads that appear above the organic listing is called Search Ads. Many factors are considered by Google before deciding which ad to display first, as well as the sequence of ads that follow. The important factors in search ads are:

  • Search term and keyword
  • Ad copy relevance
  • Targeting Conversion rate
  • Landing page experience
  • Quality score
  • Bids

This is helpful for a business with a mobile app. Here the advertiser can promote the mobile app across Play Store, search, Display and YouTube. AdWords uses ad texts, ideas, and other assets right from your app store listings. All you need to provide is a budget, some text, and a starting bid. And also, don’t forget to set languages and locations for the ad. By utilizing the information, AdWords itself designs a variety of ads in different formats. Google will automatically test different ad combinations and display the one that performs the best.

Google AdWords is a big investment, both in money and time, but it is worth it. The search network can make sure your ads rank well in the searches of users who are looking for your product or your service, and the display network can be used for re-engagement or discovery campaigns. There is a lot of gain from using it, though the system can be complex. It is entirely possible to run profitable campaigns with low CPCs even on the smallest of marketing budgets.

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    Why Content Marketing is Important?

    Why Content Marketing is Important?

    If you ever heard about the phrase “The Content Is King”? Then yes, you heard it right. Content marketing is a way to describe yourself differently with your competitors. And in today’s era of marketing is the necessity for any brand. Content marketing is the backbone of the most successful digital marketing campaigns. Behind every successful brand, valuable content is the main wealth which connects with the company’s audience.
    To help you better understand the importance of content marketing, we make a list of some content marketing strategies which help to grow your business in a better way.

    Before the list, I want to describe the actual meaning of what is Content Marketing.
    Content Marketing is the most effective, practical and useful digital marketing strategy that you use to get leads, engagement, and more customers to your Brand.

    Below we cover the benefits of content marketing which helps your organization to reach and engages your target audiences.

    1. Upgrade the Brand Position by Building Trust through Content Marketing:
    One of the biggest benefits of content marketing is to upgrade your brand position by building trust. In today’s era of marketing its very important for any business to build trust with the leads and customers. Good content will help you to build trust with leads and customers.
    So when the reader reads your content they will create an image in mind about it. If the content is engaging, educational, valuable then they will start thinking the same about your business. The more value you will add to your content it will build more trust to your customers.

    2. Great Content Helps Influence Conversion:
    If you ever think why content marketing is important, then statics of content marketing conversion is very important for you. For improving website conversion content marketing plays a vital role in it.
    Here, are the following points that show content marketing plays an important role in conversion.

    • Content marketing provides 6x times higher conversion rates than any other digital marketing method.
    • After reading the recommendations on the blog 65% of an online consumer in the U.S then decided to make any purchase.
    • Content marketing has increased the leads of so many companies in both quality and quantity.
    • Video content can help to improve ROI and conversion rates of so many businesses.

    3. Improve your SEO efforts with the help of optimized content: The importance of content marketing plays an important role in SEO. The content helps your business to build and improve Search Engine Optimization (SEO). SEO plays an important part to show your business online. For best SEO efforts you need optimized content.
    Get a blog writing service for your business to boost your content marketing.

    4. To Bring New Leads Create Great Content:
    Content Marketing is very important for your Business. As the great content will bring new leads and leads are very important for small businesses as well as, large Businesses. And content marketing is great for leads and it is affordable also.

    5. Content permits your Brand to show your subject matter expertise:
    This is one more example of why content marketing is important. Content marketing allows your brand to showcase your expertise in the field. This will help to provide valuable knowledge that helps your reader.
    So, whenever you publish new content like blog posts, white papers or any other kind of content. It will provide knowledge of the type of problems they face when they want to purchase. Hence, when it comes to time for a purchase, the customer will remember that brand which provided the information they needed to understand the problems in a better way.

    6. Great Content helps to build a relationship with customers:
    If you still admiring, why content marketing is important? Examine, how great content helps you in building a relationship with customers. Earlier, we discussed how to make trust and establish a brand reputation with content which helps you to grow your audience and make leads.

    • But what about those who can make a purchase and already are customers. Repeat customers are like a cheese sandwich for many businesses. Loyal customers are an advantage to your business.
    • If repeat sales make a large portion of your company’s revenue, then you have to find the path to make a good relationship with customers. There is a point where content marketing plays its role by providing great content to build a relationship with customers.
    • Providing great content doesn’t stop after the lead becomes a customer. Content that provides value for your customer base will help to enhance your brand loyalty and encourage repeat sales.

    7. Provide Great Content to your leads and customers:
    Well, your leads and customers want great content. in fact, about 20% of the people spending their time on the internet on reading blogs. The key to Writing Creative Content is to make content that is focused on topics that are relevant to their needs, interests, and challenges.

    8. Content is Important at Each Step of Marketing:
    Now let’s think about your content when it comes to marketing. Content plays a very important role in marketing as it creates leads to provide knowledge. Therefore, this gives a proper overview of the brand and product. Hence, this helps consumers to think about the brand and the purchase.

    9. Content helps in every Digital Marketing Strategy:
    Here is another importance of content sharing is, it helps many Digital Marketing Strategies. Most of the businesses have more than one strategy like PPC, social media marketing and many other tactics that can use attract and engage your ideal audience.

    10. Content is Sharable:
    One of the best ways to increase your visibility online is to share your content with your leads, customers, and share your business. So, when your customer shares your content with their co-workers, or they like and share your social media posts with their friends. Content sharing is one best way to increase your visibility online.

    CONCLUSION:

    With all the benefits discussed above how content marketing helps and how important it is for businesses of all sizes.

    Content marketing not just helps to boost your business but it also helps in building a good relationship with the customers and your leads. So, if you want to get more traffic and conversions to your business be sure to check our Content Marketing Services.

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