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Importance Of Blog Writing In SEO

Importance Of Blog Writing In SEO

The importance of blog writing in SEO is understood by taking a simple example. For any question in your mind, you know google is here for you. For many people, the most popular search engine is the first stop on which they are trying to look for answers related to their questions. 

No matter what website you have, if you want to be searched by people, then you have to be at the top of search engines. And it’s tough to be on top but it should be easy if you know the importance of blog writing. But you can improve your chances to rank high on search engine by starting a blog writing.

Does the Blog Writing Help SEO?

Blogging is best for SEO as it helps you in different ways to rank high on google. It is one of the most important ranking factors of Google. When you have a blog that has high-quality content and relevant topics for your customers, then it can make a difference that how you’re overall website is performing on the search engines.  And yes blog writing can really help SEO in different ways.

 

Reason to start Blog:

  • It offers continuously fresh content:   If you update your content every day or every week, you’re offering fresh content that Google likes. Your website pages sections like about us, services pages were not changed, but your Blog can be updated regularly, which helps you to rank higher. A search engine will show you on top if you have the newest and relevant content. Keywords rich Blog will show you on top, and in return, your website will get traffic. 

  • It’s the best way to apply long-tail keywords:  Your blog will never rank easily on high volume keywords because, on those keywords, the competition is very high. For your blog posts, it’s the best way to use long-tail keywords on which the competition is low and have low volume. For example, a local restaurant in New Delhi might be rank on a keyword “Delhi Restaurant,” but it also targeted on a long tail keyword “Restaurant near New Delhi”. They could write a blog titled Best Food in New Delhi” and link it back to their restaurant using this long-tail keyword.

  • More Blogs mean More Pages:  The more pages on your website which are relevant to your business, there could be more chances that you will rank on a search engine for your business. So, that’s why it’s essential to execute keywords in your blogs on which you targeted. It will increase the opportunity in a search engine to rank higher.

  • BacklinkingA link for a link- Look out appropriate and best companies to link to in your blog posts, and they provide a link to your website on theirs. Furthermore, it will help you to generate more traffic on your website, and you were helping someone too. Building this connection with appropriate companies is crucial, and relevance is essential. A website that you link with your site would have similarity to your business if not similar than it looks fishy to Google and affects your rankings.

  • Blog Posts are Shareable:  A  great idea to share, People love to share the blog on their social media pages. More people are going to share a blog post over a company service page. Think about your targeted audience and write what they want most to read. The more Blogs on social media means more clicks, re-share, Therefore, more people will visit your website.

  • A blog keeps your customer on your website for a longer time:  Google priority is providing information for which people are looking for, so they were coming back to use google again. If someone clicks on the first link and gets it unhelpful, then they would immediately leave and go back to the search page – that hints the google that this page was not helpful as they think. At the same time, if someone clicks a link and stays for a while, which indicates the google that website is beneficial.

Someone who visits your website from a blog post that shows up in the search results. This can lead to having more reason to stick around for a while and read the entire content.

  • A Blog gives you the opportunity of inter-linking:  Inter-linking in SEO is very important, and blog post plays an important role for inter-linking. Find some good internal linking possibilities on the main pages of your website. Once you start publishing the blog post, the opportunity will be boon. As you add more pages on various but related topics, you add more opportunities to naturally link those pages to each other.

Importance of Blog writing for SEO of Small Business

As a small business, you have to show that you’re an expert in your industry and build authority. By providing valuable content to your audience which includes the Services they are looking for. You’ll be building trust and helping them ascertain confidence in your brand. 

Start Blogging now…

Don’t wait to do it now if you don’t have a blog on your website. Your customers will like to hear what you have to say. Google also like those websites which are updated and have relevant content. So, be a favorite of Google by starting blogs on your website.

And Let us know in the comment section if this blog helps you.



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    Basics of Website Designing And Its Type

    Basics of Website Designing And Its Type

    In simple words, web design means designing a website. Web designing is a subset of web development. It involves various aspects like web page layout, content creation, and graphic designing. Web design is the development of the front end look(user side) of a web page. In this modern world where the internet plays a major role, almost every business requires a web page. To make an effective online presence it is important for a web page to be easily accessible and a delight to the eye of the user. 

     

    What Do We Need In A Website?

    For the web page to be attractive and easy to navigate through it is important that the web page is designed in a proper fashion. There are a lot of web designs. To be able to understand which web designs suit your business it is necessary to first understand what are the different types of web designs available. However, there are a lot of web developers/designers who will help you get through the process it is always good to have a little information about such stuff. Let us now look into the different types of web designs. 

    Fixed Web Design

    Also known as the static web design, it is one of the most basic forms of web designing and to my knowledge, one of the first types of web designs also. It is mostly not used by any of the web designers due to the inconvenience it creates for the users. A fixed design implies that the width of pixels is fixed. To explain in simple terms it means that the font, size of images and any other thing does not vary when the device it is operated on varies

    Q

    Why the Fixed-Sized Website Is Not Good?

     We know that these days we browse the web on our phones, laptops, tablets of various sizes and shapes. Now imagine a website that does not accommodate itself according to the screen size and type of device. The font you see on the laptop and the phone is the same. It becomes excessively difficult to access this website on any other platform except the one it was designed for. None of the users these days have so much time or patience to browse the websites on only a specific platform. So such kinds of websites do not gather much traffic and are lost the deeper pages of the browser, and eventually become useless.

    Fluid Web Design

    Fluid design is also known as liquid design. In this, the width is not given in pixels but in percentages. It changes whenever the size of the screen varies. It is given in percentages with respect to the dimensions of the screen it is viewed on. For example, if a picture takes up 20% width of the total screen, this 20% varies for different sizes of the screens.

    Everything that is visible on the web page is built by specifying the percentages rather than fixed values. This type of liquid design is a lot better when compared to the fixed type of web designing. The sizes of the text/images increase or decrease accordingly with the variation of the screen size.

     

    Q

    Drawbacks of Fluid Web Design

    The one obvious drawback of fluid web designing is that it will not look good on at least one of the screens (small or big). If the web page is designed for larger screens then when it is viewed on a small screen it looks crowded and similarly, when the web page is designed for a smaller screen and is viewed on a large screen it looks somewhat empty. However, it is a lot better than the fixed type of design and is used in some scenarios where the other options are worse.

    Adaptive Web Design

    Adaptive web design is the most accommodating type of web designing available. As the name suggests in adaptive web design there are versions of the web page available and they are adapted according to the size of the screen the web page is viewed on. It is called adaptive web design because it adapts according to the size and dimensions of the screen the web page is viewed on. It is designed in various forms for specific sizes of the screen. This was first introduced in 2011 by Aaron Gustafson in his book.

    Responsive Web Design

    Responsive web design is somewhat similar to adaptive web design. This term was first introduced by Ethan Marcotte in his book about responsive web designing. Unlike adaptive web design responsive web design changes according to the change in the browser width. Where on one hand adaptive web design is designed only for a few standard browser sizes responsive web design responds according to the changes in the sizes of the browses.

    Q

    Drawbacks of Adaptive Web Design

    Re-Sizable On Other Devices
    When you open a web page on your laptop or your phone the website selects the dimensions most appropriate to the dimension of the device on which the web page is opened and then applies it. Resizing the screen does not have any effects on the designing of the web page in adaptive web designing. It is a good type of designing but the only drawback is that it does not accurately display the data because these days devices are available in a wide range of sizes and web pages cannot be designed for every size. However, for some standard sizes, it is really good practice.

    Q

    Drawbacks of Adaptive Web Design

    Re-Sizable On Other Devices
    When you open a web page on your laptop or your phone the website selects the dimensions most appropriate to the dimension of the device on which the web page is opened and then applies it. Resizing the screen does not have any effects on the designing of the web page in adaptive web designing. It is a good type of designing but the only drawback is that it does not accurately display the data because these days devices are available in a wide range of sizes and web pages cannot be designed for every size. However, for some standard sizes, it is really good practice.

    Responsive Web Design

    Responsive web design is somewhat similar to adaptive web design. This term was first introduced by Ethan Marcotte in his book about responsive web designing. Unlike adaptive web design responsive web design changes according to the change in the browser width. Where on one hand adaptive web design is designed only for a few standard browser sizes responsive web design responds according to the changes in the sizes of the browses.

    When the size of the browser changes ( for example the browser is minimized) responsive web design accommodates the elements on the web page accordingly to give an optimal look to the website. It is one of the most convenient and preferred types of web designing which is user-friendly. However, designing a responsive web design requires a very good intricate knowledge of the users and their preferences but it will surely be worth it.

    How To Choose The Best Web Design?

    Now that you are aware of the different types of web designs available and the pros and cons of using each one of them it will be an easy task to determine which one of them will be the best for your website. Before you choose any one of them to make sure you have enough knowledge about the users and their preferences. A good website gathers good traffic, which gives good reach and in turn boosts your business. It is really important to have a good website that is easy to browse through. Keeping in mind all these important benefits of a good website, I personally suggest that you hire a professional to get through the technical and more complicated things involved in web designing to ensure a user-friendly and most optimal webpage.
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      Future Of Digital Marketing

      Future Of Digital Marketing

      Today, as per records, almost 65% of people in the world are using internet. Just a few years ago, it was 42%. So, this time people use the internet to do almost everything. From ordering clothes, food, vegetables, booking hotels, cabs and many more everything has gone digital.
      Therefore, a Business without any digital presence is cavorted to go wrecked in no time.
      Digital Marketing considers the marketing of goods and services through Digital Channels to catch consumers. Brands want to be popular before launching as they have limited medium, but after the emergence of digital marketing, the standards and regulations are changed.

       

      Advantages of Digital marketing

      Targeted Audience

      It’s essential to target the right audience for your business. If you were not aiming at the right audience, then all the efforts were waste. We can target the right audience for the right company to get more leads with fewer efforts.

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      Brisk Marketing

      When we are trying to enhance our Business through the Traditional Marketing method, then it would take so much time to get famous and getting the desired goal. But with the help of Digital Marketing, we can achieve our goals in very little time.
      This type of Marketing gives us a quick result, which is our main aim to earn more in less duration of time. We will get results on time, and sometimes we get it later, but it is worth it. Time efficiency is good at Digital Marketing.

      Inexpensive

      Digital marketing is very inexpensive. We don’t have to expend much to attract the target audience. Only excellent quality content and marketing strategy is needed to get the desired result. It does not need money but time, patience, and a creative mind.

      Different Digital Marketing Channels

      Many Chains Accelerate Digital Marketing, and the main aim is to find pathways that result in maximum and increase the overall ROI of the Business. There are several Digital Marketing Channels given below.

      Affiliate Marketing

      Affiliate Marketing is performance-based marketing in which a business gives rewards for the customer’s visit by the affiliate marketing efforts. We can define this as an online retailer that pays a commission to an external website for traffic and sales generated from there referrals.

      Display Advertising

      Here, Display Marketing is an online form of marketing in which the promotional messages of firms are displayed on third-party websites or search engine result pages. It shows promotional messages or ideas to the customers on the internet. It includes a wide range of advertisement techniques like advertising blogs, interstitial ads, contextual data, classified advertisements, etc. this technique aims to a specific audience to view a particular advertisement.

      Email Marketing

      The aim of targeting customers through Email is to promote your brand, product, and services. It impacts on customers in different ways. It can term as long term relationship builder.

      Game Marketing

      Game Advertising concerns all forms of Games for Advertising purposes. Game Advertising supports are rising with games reach.

      Search Engine Marketing

      Search Engine Marketing is a method by which multiple methods are taken to enhance market visibility for a Brand, Product, and Service. This technique is used to optimize your Website and provide a higher rank in Search Engine Results.

      The method that benefits SEM includes:

      • Website
      • Blogs
      • Info-Graphics

      Content Marketing

      Content marketing is a strategic marketing path focused on making and sharing valuable, relevant, and harmonious content. This also helps to attract and get a clearly-defined audience — and, ultimately, to make profitable customer action. This type of marketing requires making and sharing of material like (videos, blogs, social media posts, etc.)

      This technique does not promote your brand, but it enhances the interest in its products and services.

      SMS Marketing

      Ending Promotional or Transaction Messages for marketing purposes using Text Messages (SMS) to promote services is known as SMS Marketing. It is mostly used to aware the customers about the New Offers, New Products, updates of your Business

      Mobile Marketing

      Mobile Phone users have made a lot of opportunities for Marketers. The Digital Marketing Agency or Brands need to optimize their Old Website into a Responsive Website that is compatible for any Device, Especially Mobile phones.

      Future Of Digital Marketing

      The Future of the Digital Marketing Industry is very bright as it is growing Day by Day. And it brings so many opportunities to Professionals in this industry. One of the Best and Simple way of pursuing your Future Digital Marketing career is to find a job. In Digital Marketing, there are so many possibilities to start your career.

      A Moderate-Level Career in Digital Marketing
      • Digital Marketing Intern
      • Digital Marketing Executive
      • SEO Executive
      • Link Building Specialist
      • Social Media Specialist
      • Google Ads Specialist
      • Email Marketing Specialist
      • Web Analyst
      • Online Reputation Executive
      • Content marketing executive
      A Higher-Level Career in Digital Marketing
      • Digital Marketing Strategist
      • Digital Marketing Manager
      • Social Media Manager
      • Digital Marketing Head
      • Paid Advertising Manager
      • Digital Branding Head

      Apart from this, there are so many opportunities in digital marketing

      N

      Become A Blogger At A Professional Level

      Many Digital Marketing Professionals start Full-Time Blogging as their Career choice with full dedication and Hard Work. They become the Best Blogger for the niche on which they were writing. Bloggers can earn income with advertising and affiliate marketing strategies. 

      N

      Get Earnings From Affiliate Marketing And Ad-Sense

      You can start your Website, Blog, or App on a specific topic or niche, and by doing the Hard Work on them to Build Traffic and furthermore, Generate Leads. After getting Good Traffic, you can get earnings from Affiliate Marketing and Ad-sense.

      N

      Start Freelancing Services

      Freelancing is a term in which you offer a service to your clients on a part-time basis from Home, Hotel, etc. or you can build your clients at a global level. There are many Online Websites that provide works like “Freelancer.com”, “Fiverr.com”, and so many others.

      N

      Start Your Digital Marketing Agency

      If you have experience in Handling a Business or you have resources, contacts then you can start your own full-time Digital Marketing Agency. With your Agency, you don’t have to work under pressure. You will be able to make Marketing Strategies for your clients and hence, implement them with Digital Marketing Strategies. 

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      Become a YouTuber

      You can start a YouTube channel on a particular niche and make Videos on them. You need to be focused on Content Quality and hence, make your Audience on YouTube. Now, once you have Subscribers and Viewers, then you can easily start earning from YouTube.

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