Google AdWords for business
Google AdWords for business is an online advertising program from Google, the program is designed to create online ads to reach an audience who are interested in the products and the services you offer. The AdWords program runs on pay-per-click (PPC) advertising, which means you have to pay every time a visitor clicks on your ads.
There are many advertising mediums and approaches available, and it will be hard to determine which fits your business. The influencers and salespeople always tell you to invest in various platforms without explaining why. A lot happens when you search for a product or a service on Google, unseen auctions happen at lightning speed nearly every time you search for a product or service in Google. And the advertisers constantly conflict for those auctions on your click.
Google Adwords benefits for business
These advertisers are fighting because the tools from Google AdWords tell them that your click may eventually lead to a sale. If you are an advertiser who is looking to capitalize on an astronomical number of searches that take place on Google daily and earn quickly the attention you need to grow your bottom line, there’s no better way to start than by signing up to use Google AdWords. Google AdWords works depending upon the competitiveness of the keywords you are bidding for and the relevancy of that particular keyword to real conversions for your company. Google AdWords is extremely effective for many kinds of businesses, as long as they don’t waste their money on wrong keywords, or write weak, low CTR ads.
Why use Google Adwords?
So, you might have a question “Why use AdWords?”well, there are plenty of big benefits. Here are a few of them. Google today has elevated itself beyond a brand to a verb. The word “Google” is defined in a dictionary too, and that’s because, now, when anyone has a question, the first stop for getting their answer for that question is Google. It answers your queries related to your health, education, travel, and whatnot. Google search engine handles 2+ trillion searches like these per year. That’s over 5 billion searches per day. Among these searches there are people looking for a solution that your business can offer. If they’ve ever used internet, chances are that they’ve Googled the answer to something. And if you can help them find the solution, even if its within an ad, they’re more likely to choose you than your competitor.
Google Adwords platform
With AdWords platform, there’s something for every business and every prospect at every stage of the buyer’s journey. Bidding on the broad keyword search terms like “editing software” will show your ad to prospects at the earlier stages of the product research process and allow you to fill the top of your funnel with two really simple but powerful techniques:
- Start sending them informative content the proves your authority by capturing their information with your post-click landing page.
- Use retargeted software to draw them back until they do, if they don’t convert.
Alternative powerful technique for adding to your customer base is bidding on long-tail keyword search terms like “editing software for videos.” These generally are less expensive, and they are worth for capturing the attention of the people looking for exactly what you are offering. People who search long, specific strings of keywords mostly have more intent. And intent is what makes the people you reach on AdWords so valuable.
Intent is the biggest difference between the people you are reaching with Google AdWords and the people you are reaching with other forms of advertising. For example, on social media, people are not looking to be advertised to. They are not looking for the solutions for the problems they face every day. They are looking for vacation photos and family updates. There is a better chance you get turned out, if you advertise to someone who doesn’t want to be advertised to. On search platform, thought, you are not advertising to people who don’t want to be advertised to. You are advertising to the people who are looking for something precise.
Types of ads in Google AdWords:
1) Display ads:
While you are reading a post or viewing a video on a random website, you see a lot of ads at different places on the page, and in different dimensions, they are display ads. Here the searcher is not looking for what the ad offers. But, based on different factors like audience interest, keywords, managed placements etc, Google decides to show them to you. These types of ads appear only on advertising-supported websites. Below are the targeting criteria, based on which Google selects the websites to place the banner ads.
2) Shopping ads:
If you are a retailer, then this campaign would make more sense for you. This type of campaign boosts the traffic to your website and helps in generating quality leads as well as increasing your conversions. There are certain requirements for running shopping ads, they are:
- Setup an account with Google Merchant Centre (It is a platform which allows the retailers to upload all their product listings in a specific format)
- Setup an account with Google AdWords and link them together.
- Submit the updated data of the products to Google Merchant Centre every 30 days.
Since both the tools are linked together, shopping ads take all the product details from Google Merchant Centre, matches the search query and displays the relevant ads to the centre.
3) Video ads:
This type of campaign lets the advertisers to run video ads on YouTube and other Google Display Networks. The main benefits of running video ads are:
More reach – As we all Know YouTube is the most visited website and has almost 30 million visitors every day. This means you have access to a wider range of audience.
Measurable – Unlike advertising on Television, YouTube ads lets you know all the metrics like clicks, views, view rate, reach and frequency, engagement, performance etc. This helps you to measure the success of the video ads.
Better targeting – This ad type has demographic, location, interest, keyword and device targeting which helps you to reach the correct audience on YouTube and Google Display Network.
4) Search ads:
When a user searches for something on Google, the list of the ads that appear above the organic listing are called search ads. Many factors are considered by Google before deciding which ad to display first, as well as the sequence of ads that follow. The important factors in search ads are:
- Search term and keyword
- Ad copy relevance
- Targeting Conversion rate
- Landing page experience
- Quality score
5) Universal app campaign:
This is helpful for a business with mobile app. Here the advertiser can promote the mobile app across Play Store, search, Display and YouTube. AdWords uses ad texts, ideas and other assets right from your app store listings. All you need to provide is a budget, some text and a starting bid. And also, don’t forget to set languages and locations for the ad. By utilizing the information, AdWords itself designs a variety of ads in different formats. Google will automatically test different ad combinations and display the one that performs the best.
Google AdWords is a big investment, both in money and time, but it is worth it. The search network can make sure your ads rank well in the searches of users who are looking for your product or your service, and the display network can be used for re-engagement or discovery campaigns. There is a lot of gain from using it, though the system can be complex. It is entirely possible to run profitable campaigns with low CPCs even on the smallest of marketing budgets.
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