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Why page speed is important for Google ranking and how to improve it?

Why page speed is important for Google ranking and how to improve it?

Why Page Speed is Important for Google Ranking and How to Improve it?

Before learning how to improve your PageRank you should know what it is and how it affects your Web ranking. PageRank (PR) is an algorithm, or you can also say it’s a calculation invented by Google founders Larry Page. It is used by Google Search Engine to rank web pages in their search engine results.

According to Google: PageRank is a way to measure the significance of web pages or websites. 

The functioning of PageRank works by determining a rough estimate of how important the website is by counting the number of quality links linking to a page.

At present, Google uses other algorithms also to show the most important pages for a particular search you do, but PageRank is the first algorithm that was used by the company, and it is the best known.

 Some other famous google search algorithms;

Google Penguin algorithm

The Over Optimization Penalty released by Google was Google penguin. The objective of this algorithm was to gain greater control over and reduce the effectiveness of a number of black hat spamming techniques. It penalizes for the Spam or irrelevant links. One cannot just get links from anywhere.

Google Panda algorithm

Google Panda was an algorithm update which provides more quality and credible search results and takes out any of the low quality or thin websites that were carrying out unfair black hat SEO practices like algorithm manipulation, keyword stuffing etc.

Google Hummingbird algorithm

Google Panda is an update which provides more quality and relevant search results. It takes out any of the low quality or thin websites that were carrying out unfair black hat SEO practices like algorithm manipulation, keyword stuffing etc.

And many other, according to MOZ in 2018, Google reported over 3,000 improvements to search, more than 8 times the number of updates in 2009 and an average of almost 9 per day.


Page A has a higher PageRank than Page B, even though there are fewer links to A; the one link to A comes from an important page (Page B) and hence Resulting in PageRank.


When Site B links to your web page, Google sees this as Site A Supports or giving a vote for, a page. Google considers all of these link votes and draws conclusions about the significance of individual webpages and your website as a whole. This is how google analytics to rank the page in a search result.

How Can You improve Your PageRankin 2019? 

Mobile Responsive web design

Keyword testing (understanding how user searches)

– Build quality backlinks

– Write Quality content, which is search engine optimized

up-to-date with the latest changes in SEO

– Page Navigation

– Getting Influencers To link to your website or asking them to share your content.

High-quality content is the key for higher ranking with targeted keywords inside it. Hire SEO Copywriting company to build you an attractive and plagiarism free content

What is Off-page SEO marketing and how does it play a Vital Role in Page Ranking?

Off-page optimization is nothing but factors that are taken outside of your website, which impact the ranking of your website.

Those external factors that directly impact the quality of your websites are user perception of a site’s popularity, authority, trustworthiness and relevance of your website.

Optimization for off-page ranking factors involves promoting your website with quality in your content. You can achieve this by links from other reputable places like webpages, blogger, sites, etc. on the Internet linking to your website, helping to boost your SEO ranking.

Search Algorithms and Ranking Factors

Search algorithms and ranking factors are constantly changing, the general consent within the SEO community is relevance, and authority that effective off-page SEO.

Links are the greatest contribution to SEO marketing and act as nerves for your websites digital marketing. Hence it plays a very important role in Page Ranking. Best SEO Service in Delhi will definitely help you to handle rank well in a google search result

Does PageRank still matter in 2019? 

Yes, according to a Google spokesperson, he said that links are the #1 ranking factor, alongside with great content and PageRank is still used in google’s search algorithms, among several other factors. Ranking without links is hard, and why would anyone try to rank without links in the first place.

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Basic To Advance Guidelines In SEO Marketing

Basic To Advance Guidelines In SEO Marketing

In this blog, we’ll provide you an extensive overview of everything you need to know to become successful at SEO friendly website design guidelines

Search Engine Optimization or in short SEO optimization is the art and skill of driving targeted website traffic to your website from search engines. Basically, SEO is a fast-paced and dynamic field. That’s why it’s crucial for you to stay well-informed and learn continuously.

You need to keep track of the following SEO Guidelines for getting the best in search results.

1. Why SEO is Important?

SEO helps business owners to generate fast, powerful and user-friendly websites that rank higher in search engines, which in turn helps bring more qualified potential customers to their sites and finally increases conversion rates.

SEO also helps brand awareness for your small business, as search engine users are more likely to believe a site which is on the first page of search engine results pages (SERPs) than brands who are not. So, if you are a small business owner, then you should utilize small business SEO, and get new customers for your business and take it to the next level.

Making SEO friendly website means the search engines can crawl each page on the website efficiently, interpret the content effectively, and index it in their database.

2. How Does Search Engine work?

Search Engine Work by crawling hundreds of billions of pages using their own web crawlers. These web crawlers are simply known as search engine bots and spiders. These bots typically start with a list of website URLs determined from previous crawls, and when they detect new links on these pages, they add these to the list of sites to index. Then, search engines use their algorithms to provide you with a ranked list from the index of what pages you should be most interested in based on the search terms you used. Example of search engines is Google, yahoo, bling, etc.

3. On-Page SEO Basics

If you don’t get the basics of on-page SEO right, you have very less chance of obtaining top mark for competitive key phrases, even if you got an outstanding outreach and PR campaign and amazing link profile! It’s a common mistake to ignore the basics of SEO. The on-page SEO is the foundation for your campaign. Get it right and you will succeed on the search engines, get it wrong and you will never get on top, whatever else you do.

4. Intro to Technical SEO

Search Engines give preferential treatment in search results to websites that display certain technical characteristics – for example, a secure connection, a responsive design or a fast loading time – and technical SEO is the work you need to do to ensure your website does so.

For ensuring your technical SEO you have to follow some SEO guidelines such as the use of SSL, ensure your website is Mobile friendly, speed your site up, Register your site with Google Search Console and Bing Webmaster tools and many more.

Technical SEO Resources

  • Google SEO starter guide
  • Simple ways to increase the visibility of your website
  • Ecommerce SEO guidelines

4. Emerging SEO Trends

The continuing development of search engines and their algorithms is influenced the way everyone does SEO. Now people use contrasting trends for SEO.

Here are the following Emerging trends in SEO analysis

  • Content, Context and Concept
  • Knowledge Graphs and Featured Snippets
  • Structured Data Markup
  • Voice and Image Search

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