Importance Of Blog Writing In SEO

by suraj deshwal | Jan 9, 2020 | Digital marketing

The importance of blog writing in SEO is understood by taking a simple example. For any question in your mind, you know google is here for you. For many people, the most popular search engine is the first stop on which they are trying to look for answers related to their questions.

No matter what website you have, if you want to be searched by people, then you have to be at the top of search engines. And it’s tough to be on top but it should be easy if you know the importance of blog writing. But you can improve your chances to rank high on search engine by starting a blog writing.

Does the Blog Writing Help SEO?

Blogging is best for SEO as it helps you in different ways to rank high on google. It is one of the most important ranking factors of Google. When you have a blog that has high-quality content and relevant topics for your customers, then it can make a difference that how you’re overall website is performing on the search engines. And yes blog writing can really help SEO in different ways.

Reason to start Blog:

It offers continuously fresh content: If you update your content every day or every week, you’re offering fresh content that Google likes. Your website pages sections like about us, services pages were not changed, but your Blog can be updated regularly, which helps you to rank higher. A search engine will show you on top if you have the newest and relevant content. Keywords rich Blog will show you on top, and in return, your website will get traffic.

It’s the best way to apply long-tail keywords: Your blog will never rank easily on high volume keywords because, on those keywords, the competition is very high. For your blog posts, it’s the best way to use long-tail keywords on which the competition is low and have low volume. For example, a local restaurant in New Delhi might be rank on a keyword “Delhi Restaurant,” but it also targeted on a long tail keyword “Restaurant near New Delhi”. They could write a blog titled Best Food in New Delhi” and link it back to their restaurant using this long-tail keyword.

More Blogs mean More Pages: The more pages on your website which are relevant to your business, there could be more chances that you will rank on a search engine for your business. So, that’s why it’s essential to execute keywords in your blogs on which you targeted. It will increase the opportunity in a search engine to rank higher.

Backlinking: A link for a link- Look out appropriate and best companies to link to in your blog posts, and they provide a link to your website on theirs. Furthermore, it will help you to generate more traffic on your website, and you were helping someone too. Building this connection with appropriate companies is crucial, and relevance is essential. A website that you link with your site would have similarity to your business if not similar than it looks fishy to Google and affects your rankings.

Blog Posts are Shareable: A great idea to share, People love to share the blog on their social media pages. More people are going to share a blog post over a company service page. Think about your targeted audience and write what they want most to read. The more Blogs on social media means more clicks, re-share, Therefore, more people will visit your website.

A blog keeps your customer on your website for a longer time: Google priority is providing information for which people are looking for, so they were coming back to use google again. If someone clicks on the first link and gets it unhelpful, then they would immediately leave and go back to the search page – that hints the google that this page was not helpful as they think. At the same time, if someone clicks a link and stays for a while, which indicates the google that website is beneficial.

Someone who visits your website from a blog post that shows up in the search results. This can lead to having more reason to stick around for a while and read the entire content.

A Blog gives you the opportunity of inter-linking: Inter-linking in SEO is very important, and blog post plays an important role for inter-linking. Find some good internal linking possibilities on the main pages of your website. Once you start publishing the blog post, the opportunity will be boon. As you add more pages on various but related topics, you add more opportunities to naturally link those pages to each other.

Importance of Blog writing for SEO of Small Business

As a small business, you have to show that you’re an expert in your industry and build authority. By providing valuable content to your audience which includes the Services they are looking for. You’ll be building trust and helping them ascertain confidence in your brand.

Start Blogging now…

Don’t wait to do it now if you don’t have a blog on your website. Your customers will like to hear what you have to say. Google also like those websites which are updated and have relevant content. So, be a favorite of Google by starting blogs on your website.

And Let us know in the comment section if this blog helps you.

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Why should you take your business online?

by suraj deshwal | Dec 26, 2019 | Digital marketing

Reasons you should take your business online

It is needless to mention that in this modern era everything is digitalised. From groceries to gold you can buy everything online. There is no such thing that can not be found on the internet. From the simplest of things to the most expensive and rare ones you can just find them on the internet. The importance of internet on any kind of business is obvious and does not need any special mention. But still, if you have inhibitions to take your business online let me clear them up by providing you with a few reasons.

Improves your reach:

If you have a store at a particular place, only the people from the neighbourhood get to know about it. On the other hand, if you take your business online people from all over the world get to know about it with just a single tap. Taking your business online will enormously increase your reach. It will help you connect to people from across the seas and borders

With more reach, come more customers:

When more people are aware of your business, more people would like to utilise your services and get benefited by them. This online presence of your business will exponentially increase the number of customers in a very small period of time. It helps you grow your business by reaching out to potential customers from all over the world with minimal effort.

Boosts your sales:

Obviously, with more reach and more customers, your sales are bound to escalate. Within just a few days you will see the progress. Customers can reach you easily and will opt to utilise your services a lot more than when it wasn’t online. Your online presence will help them minimise their efforts which will benefit both you and the customers. And as you know a happy customer and profit is all that a business needs.

Builds brand value:

The first thing we do whenever we come across a product or a service is to look it up on the internet. And if you find it on the first page with good reviews we automatically create a positive opinion about the product. But when you do not find it on the internet you eventually forget about it. So it is very important for any business to not just make an online presence but to make it an effective and positive one. This will build a sense of trust and familiarity in the minds of the customers which will draw them towards your business not once, not twice but always.

Enhances marketing:

As we all know marketing is an important aspect of any business. Digital marketing is also an inseparable factor for the growth of any business. A business without marketing is just nothing. And when you take your business online it helps market your business effectively. As the people of the 21st century, we trust the internet a lot so when your business is taken online it will definitely create an impact on the viewers or customers. Taking your business online is a very effective and essential marketing strategy these days. There are many tools and measures to improve the online presence of your business. Many of which we have mentioned in our previous articles.

24/7 availability:

As it is obvious that you can look up on the internet at any time of the day and on any day of the week. Which is not practically possible by just having a store. With the store, there are limitations like timings and holidays. But with the online market, there are no such drawbacks, it is available any time of the day. This helps the customer find what he is looking for as soon as he wants it.

Accessed from anywhere:

Your online business portal can be accessed and controlled by you from anywhere in the world. It does not require you to sit at the store. At the same time, it is also accessible to customers from any part of the world. This eases out the effort for both the parties( the buyers and the sellers). It is an effective way of saving time and effort for all the people involved.

Effective customer support:

Online feedback and online customer support are just so easy. We all prefer this over going to the store and asking for follow up. Also, you can use the latest technologies and automate the general requests from the customers. This will reduce your time and remove the monotonous and boring work from our schedules giving us time to focus on more creative things. It is also very very convenient for the customers to reach out to the business online.

Low investment and high returns:

The transferring of your business online requires minimal costs. It is almost negligible when compared to the amount of profit it will help you bring. Building a website or an app is all that you need to do and believe me it is not that big of a deal. There are a lot of web designers and app developers who will help you get through this process. It will all seem like a cakewalk. The investment costs are very low and provide you with guaranteed returns. Now, who does not want that?

Effective usage of technology:

As I’ve already mentioned one of the uses of technology that is the automation of monotonous tasks. There are so many other benefits you can get from the developing technologies. Some of them are Search engine optimisation, digital marketing, social media marketing and the list goes on. Once you step into the online business the scope is large and you will carve a path of never-ending growth.

There are also a lot of statistics available on the internet which prove that taking your business online will help you grow enormously. I’ll take the pain of mentioning a few of them for you here:

55% of people will search online for reviews and recommendations before making a purchase.
92% of all online feedback is considered positive, followed by 6% neutral, and 2% negative.
It’s estimated that by the year 2040, 95% of purchases will be through eCommerce. (Nasdaq)

Source: www.wpforms.com

These were just some of the benefits of taking your business online. There are a lot more of them. Once you officially get into this online business you will eventually learn them. So what are you waiting for? It is already too late but as we all know, better late than never. Immediately take your business online and make sure it is effectively done. And if you already have a business online just spend some time on how you can make it better.

Best of luck.

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Google Adwords For business

by suraj deshwal | Dec 26, 2019 | Digital marketing

Google AdWords for business

Google AdWords for business is an online advertising program from Google, the program is designed to create online ads to reach an audience who are interested in the products and the services you offer. The AdWords program runs on pay-per-click (PPC) advertising, which means you have to pay every time a visitor clicks on your ads.

There are many advertising mediums and approaches available, and it will be hard to determine which fits your business. The influencers and salespeople always tell you to invest in various platforms without explaining why. A lot happens when you search for a product or a service on Google, unseen auctions happen at lightning speed nearly every time you search for a product or service in Google. And the advertisers constantly conflict for those auctions on your click.

Google Adwords benefits for business

These advertisers are fighting because the tools from Google AdWords tell them that your click may eventually lead to a sale. If you are an advertiser who is looking to capitalize on an astronomical number of searches that take place on Google daily and earn quickly the attention you need to grow your bottom line, there’s no better way to start than by signing up to use Google AdWords. Google AdWords works depending upon the competitiveness of the keywords you are bidding for and the relevancy of that particular keyword to real conversions for your company. Google AdWords is extremely effective for many kinds of businesses, as long as they don’t waste their money on wrong keywords, or write weak, low CTR ads.

Why use Google Adwords?

So, you might have a question “Why use AdWords?”well, there are plenty of big benefits. Here are a few of them. Google today has elevated itself beyond a brand to a verb. The word “Google” is defined in a dictionary too, and that’s because, now, when anyone has a question, the first stop for getting their answer for that question is Google. It answers your queries related to your health, education, travel, and whatnot. Google search engine handles 2+ trillion searches like these per year. That’s over 5 billion searches per day. Among these searches there are people looking for a solution that your business can offer. If they’ve ever used internet, chances are that they’ve Googled the answer to something. And if you can help them find the solution, even if its within an ad, they’re more likely to choose you than your competitor.

Google Adwords platform

With AdWords platform, there’s something for every business and every prospect at every stage of the buyer’s journey. Bidding on the broad keyword search terms like “editing software” will show your ad to prospects at the earlier stages of the product research process and allow you to fill the top of your funnel with two really simple but powerful techniques:

Start sending them informative content the proves your authority by capturing their information with your post-click landing page.
Use retargeted software to draw them back until they do, if they don’t convert.

Alternative powerful technique for adding to your customer base is bidding on long-tail keyword search terms like “editing software for videos.” These generally are less expensive, and they are worth for capturing the attention of the people looking for exactly what you are offering. People who search long, specific strings of keywords mostly have more intent. And intent is what makes the people you reach on AdWords so valuable.

Intent is the biggest difference between the people you are reaching with Google AdWords and the people you are reaching with other forms of advertising. For example, on social media, people are not looking to be advertised to. They are not looking for the solutions for the problems they face every day. They are looking for vacation photos and family updates. There is a better chance you get turned out, if you advertise to someone who doesn’t want to be advertised to. On search platform, thought, you are not advertising to people who don’t want to be advertised to. You are advertising to the people who are looking for something precise.

Types of ads in Google AdWords:

1) Display ads:

While you are reading a post or viewing a video on a random website, you see a lot of ads at different places on the page, and in different dimensions, they are display ads. Here the searcher is not looking for what the ad offers. But, based on different factors like audience interest, keywords, managed placements etc, Google decides to show them to you. These types of ads appear only on advertising-supported websites. Below are the targeting criteria, based on which Google selects the websites to place the banner ads.

Keywords
Placement
Re-marketing
Topic

2) Shopping ads:

If you are a retailer, then this campaign would make more sense for you. This type of campaign boosts the traffic to your website and helps in generating quality leads as well as increasing your conversions. There are certain requirements for running shopping ads, they are:

Setup an account with Google Merchant Centre (It is a platform which allows the retailers to upload all their product listings in a specific format)
Setup an account with Google AdWords and link them together.
Submit the updated data of the products to Google Merchant Centre every 30 days.

Since both the tools are linked together, shopping ads take all the product details from Google Merchant Centre, matches the search query and displays the relevant ads to the centre.

3) Video ads:

This type of campaign lets the advertisers to run video ads on YouTube and other Google Display Networks. The main benefits of running video ads are:

More reach – As we all Know YouTube is the most visited website and has almost 30 million visitors every day. This means you have access to a wider range of audience.

Measurable – Unlike advertising on Television, YouTube ads lets you know all the metrics like clicks, views, view rate, reach and frequency, engagement, performance etc. This helps you to measure the success of the video ads.

Better targeting – This ad type has demographic, location, interest, keyword and device targeting which helps you to reach the correct audience on YouTube and Google Display Network.

4) Search ads:

When a user searches for something on Google, the list of the ads that appear above the organic listing are called search ads. Many factors are considered by Google before deciding which ad to display first, as well as the sequence of ads that follow. The important factors in search ads are:

Search term and keyword
Ad copy relevance
Targeting Conversion rate
Landing page experience
Quality score
Bids

5) Universal app campaign:

This is helpful for a business with mobile app. Here the advertiser can promote the mobile app across Play Store, search, Display and YouTube. AdWords uses ad texts, ideas and other assets right from your app store listings. All you need to provide is a budget, some text and a starting bid. And also, don’t forget to set languages and locations for the ad. By utilizing the information, AdWords itself designs a variety of ads in different formats. Google will automatically test different ad combinations and display the one that performs the best.

Google AdWords is a big investment, both in money and time, but it is worth it. The search network can make sure your ads rank well in the searches of users who are looking for your product or your service, and the display network can be used for re-engagement or discovery campaigns. There is a lot of gain from using it, though the system can be complex. It is entirely possible to run profitable campaigns with low CPCs even on the smallest of marketing budgets.

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Future Of Digital Marketing

by suraj deshwal | Dec 5, 2019 | Digital marketing, Uncategorised

Future of Digital Marketing

Today, as per records, almost 65% of people in the world are using internet. Just a few years ago, it was 42%. So, this time people use the internet to do almost everything. From ordering clothes, food, vegetables, booking hotels, cabs and many more everything has gone digital.

Therefore, a business without any digital presence is cavorted to go wrecked in no time.

Digital marketing considers the marketing of goods and services through digital channels to catch consumers. Brands want to be popular before launching as they have limited medium, but after the emergence of digital marketing, the standards and regulations are changed.

Advantages of Digital marketing

There are some advantages of digital marketing.

Targeted audience

It’s essential to target the right audience for your business. If you were not aiming at the right audience, then all the efforts were waste. We can target the right audience for the right company to get more leads with fewer efforts.

Brisk Marketing

When we are trying to enhance our business through the traditional marketing method, then it would take so much time to get famous and getting the desired goal. But with the help of digital marketing, we can achieve our goals in very little time.

This type of marketing gives us a quick result, which is our main aim to earn more in less duration of time. We will get results on time, and sometimes we get it later, but it is worth it. Time efficiency is good in digital marketing.

Inexpensive

The digital marketing is very inexpensive. We don’t have to expend much to attract the target audience. Only excellent quality content and marketing strategy is needed to get the desired result. It does not need money but time, patience, and a creative mind.

Different digital marketing channels

Many chains accelerate digital marketing, and the main aim is to find pathways that result in maximum and increase the overall ROI of the business. There are several digital marketing channels given below.

Affiliate Marketing

Affiliate Marketing is performance-based marketing in which a business gives rewards for the customer’s visit by the affiliate marketing efforts. We can define this as an online retailer pays commission to an external website for traffic and sales generated from there referrals.

Display advertising

Here, display Marketing is an online form of marketing in which the promotional messages of firms are displayed on third-party websites or search engine result pages. It shows promotional messages or ideas to the customers on the internet. It includes a wide range of advertisement techniques like advertising blogs, interstitial ads, contextual data, classified advertisements, etc. this technique aims to a specific audience to view a particular advertisement.

Email Marketing

The aim of targeting customers through Email is to promote your brand, product, and services. It impacts on customers in different ways. It can term as long term relationship builder.

Search Engine Marketing

Search engine marketing is a method by which multiple methods are taken to enhance market visibility for a brand, product, and service. This technique is used to optimize your website and provide a higher rank in search engine results.

The method that benefits SEM includes:

Website
blogs
info-graphics

Content Marketing

Content marketing is a strategic marketing path focused on making and sharing valuable, relevant, and harmonious content. This also helps to attract and get a clearly-defined audience — and, ultimately, to make profitable customer action. This type of marketing requires making and sharing of material like (videos, blogs, social media posts, etc.)

This technique does not promote your brand, but it enhances the interest in its products and services.

SMS Marketing

Sending promotional or transaction messages for marketing purposes using text messages (SMS) to promote services is known as SMS Marketing. It is mostly used to aware the customers about the new offers, new products, updates of your business

Mobile Marketing

Mobile phone users have made a lot of opportunities for marketers. The digital marketing agency or brands need to optimize their old website into a responsive website that is compatible for any device, especially mobile phones.

Game Advertising

Game advertising concerns all forms of games for advertising purposes. Game advertising supports are rising with games reach.

Future of Digital Marketing

The future of the digital marketing industry is very bright as it is growing day by day. And it brings so many opportunities to professionals in this industry.

There are the following opportunities for professionals:

One of the best and simple way of pursuing your future digital marketing career is to find a job. In digital marketing, there are so many possibilities to start your career.

A moderate level career in digital marketing

Digital marketing intern
Digital marketing executive
SEO Executive
Link Building specialist
Social media specialist
Google Ads specialist
Email marketing specialist
Web Analyst
Online reputation executive
Content marketing executive

A higher-level career in digital marketing

Digital marketing strategist
Digital marketing manager
Social media manager
Digital Marketing Head
Paid Advertising manager
Digital Branding Head

Apart from this, there are so many opportunities in digital marketing

1. Become a blogger at a professional level

Many digital marketing professionals start full-time blogging as their career choice with full dedication and hard work. They become the best blogger for the niche on which they were writing. Bloggers can earn income with advertising and affiliate marketing strategies.

2. Get earnings from Affiliate marketing and Ad-sense

You can start your website, blog, or app on a specific topic or niche, and by doing the hard work on them to build traffic and furthermore, generate leads. After getting good traffic, you can get earnings from affiliate marketing and Ad-sense.

3. Start freelancing services

Freelancing is a term in which you offer a service to your clients on a part-time basis from home, hotel, etc. or you can build your clients at a global level. There are many online websites which provide works like freelancer.com, fiverr.com, and so many others.

4. Start your digital marketing agency

If you have experience in handling a business or you have resources, contacts then you can start your own full-time digital marketing agency. With your agency, you don’t have to work under pressure. You will be able to make marketing strategies for your clients and hence, implement them with digital marketing strategies.

5. Become a YouTuber

You can start a YouTube channel on a particular niche and make videos on them. You need to be focused on the content quality and hence, make your audience on YouTube. Now, once you have subscribers and viewers, then you can easily start earning from YouTube.

I hope you understood the various aspects of digital marketing and the future in digital marketing. So, if you want any information related to digital marketing, please leave your comments below.

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Why Content Marketing is Important?

by suraj deshwal | Nov 22, 2019 | Digital marketing

Why Content Marketing Is Important?

If you ever heard about the phrase “The Content Is King”? Then yes, you heard it right. Content marketing is a way to describe yourself differently with your competitors. And in today’s era of marketing is the necessity for any brand. Content marketing is the backbone of the most successful digital marketing campaigns. Behind every successful brand, valuable content is the main wealth which connects with the company’s audience.

To help you better understand the importance of content marketing, we make a list of some content marketing strategies which helps to grow your business in a better way.

Before the list, I want to describe the actual meaning of what is content marketing.

Content marketing is the most effective, practical and useful digital marketing strategies that you use to get leads, engagement, and more customers to your brand.

Below we cover the benefits of content marketing which helps your organisation to reach and engages your target audiences.

Upgrade the brand position by building trust through content marketing: One of the biggest benefits of content marketing is to upgrade your brand position by building trust. In today’s era of marketing its very important for any businesses to build trust with the leads and customers. Good content will help you to build trust with leads and customers.
So when the reader reads your content they will create an image in mind about it. If the content is engaging, educational, valuable then they will start thinking the same about your business. The more value you will add to your content it will build more trust to your customers.

2. Great Content Helps Influence Conversion: If you ever think why content marketing is important, then statics of content marketing conversion is very important for you. For improving website conversion content marketing plays a vital role in it.

Here, are the following points which show the content marketing plays an important role in conversion.

Content marketing provides 6x times higher conversion rates than any other digital marketing method.
After reading the recommendations on the blog 65% of an online consumer in the U.S then decided to make any purchase.
Content marketing has increased the leads of so many companies in both quality and quantity.
Video content can help to improve ROI and conversion rates of so many businesses.

3. Improve your SEO efforts with the help of optimized content: The importance of content marketing plays an important role in SEO. The content helps your business to build and improve Search Engine Optimization (SEO). SEO plays an important part to show your business online. For best SEO efforts you need optimized content.

Get a blog writing service for your business to boost your content marketing.

4. To Bring New Leads Create Great Content: Content marketing is very important for your business. As the great content will bring new leads and leads are very important for small business as well as, large business. And content marketing is great for leads and it is affordable also.

5. Content permits your brand to show your subject matter expertise: This is one more example of why content marketing is important. Content marketing allows your brand to showcase your expertise in the field. This will help to provide valuable knowledge which helps your reader.

So, whenever you publish a new content like blog posts, white papers or any other kind of content. It will provide the knowledge of the type of problems they face when they want to purchase. Hence, when it comes to time for a purchase, customer will remember that brand which provided the information they needed to understand the problems in a better way.

6. Great content helps to build a relationship with customers: If you still admiring, why content marketing is important? Examine, how great content helps you in building a relationship with customers. Earlier, we discussed how to make trust and establish a brand reputation with content which helps you to grow your audience and make leads.

But what about those who can make a purchase and already are customers. Repeat customers are like a cheese sandwich for many businesses. Loyal customers are an advantage to your business.

If repeat sales make a large portion of your company’s revenue, then you have to find the path to make a good relationship with customers. There is a point where content marketing plays its role by providing great content to build a relationship with customers.

Providing great content doesn’t stop after the lead becomes a customer. Content that provides value for your customer base will help to enhance your brand loyalty and encourage repeat sales.

7. Provide Great Content to your leads and customers: Well your leads and customers want great content. in fact, about 20% of the people spending their time on the internet on reading blogs. The key to writing creative content is to make a content which is focused on topics that are relevant to their needs, interests and challenges.

8. Content is Important at Each Step of Marketing: Now let’s think about your content when it comes to marketing. Content plays a very important role in marketing as it creates leads to provide knowledge. Therefore, this gives proper overview of the brand and product. Hence, this helps consumers to think about the brand and the purchase.

9. Content helps in every digital marketing strategy: Here is another importance of content sharing is, it helps many digital marketing strategies. Most of the businesses have more than one strategies like PPC, social media marketing and many other tactics that can use attract and engage your ideal audience.

10. Content is Sharable!: One of the best ways to increase your visibility online is to share your content with your leads, customers, and share your business. So, when your customer shares your content with their co-workers, or they like and share your social media posts with their friends. Content sharing is one best way to increase your visibility online.

Conclusion: With all the benefits discussed above how content marketing helps and how important it is for businesses of all sizes.

Content marketing not just help to boost your business but it also helps in building a good relationship with the customers and your leads. So, if you want to get more traffic and conversions to your business be sure to check our content marketing services

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Why SEO is important for your website?

by Hitesh Grover | Oct 29, 2019 | Digital marketing

What is SEO?

In simple terms, SEO means optimizing the search engine with the help of a few algorithms to make your page visible among the first few pages on any search engine. You might already know how important it is to be visible on the search engine. While you read the article you will surely be knowing many more advantages of why SEO is important for your website.

How does SEO work?

In simple words, SEO is using relevant keywords and phrases which the search engine recognizes. Any search engine performs three tasks before providing results to any search. The three tasks are namely CRAWL, INDEX and RANK.

Firstly the search engine crawls through the entire website and searches for relevant keywords and phrases and the number of occurrences of them. This process is known as CRAWLING. In the next step the search engine stores the content that it encountered during the crawling stage and this stage is known as INDEXING. In the final step, it ranks the websites based on the crawling process and the search results are displayed according to the ranks. This process is known as RANKING.

When all this is done where your website stands decides the amount of traffic and the number of customers you gain. SEO is important for both small businesses and large businesses. It is specifically more important for small businesses to increase their brand credibility and recognition. Small business SEO also improves traffic and customer recognition.

Why SEO is important?

SEO is the second most important factor for your business after good content/services. There is a famous joke that says, “If you want to hide something, hide it on the second page of Google.” This one sentence is in itself a complete proof of why SEO is important for any online website. It has been repeatedly mentioned by many business developers about the positive impacts of SEO on their businesses. If you are still not convinced then read on to find out some of the major reasons to use SEO.

Benefits of Search Engine Optimization:

1. Improves the visibility: As obvious as it is one important result of applying SEO to your website/blog is that it improves visibility. Nobody ever browses through the subservient pages of the internet so it is not just an added advantage but, in fact, a necessity for any page to be available on the initial page of any search engine. Every time you google something you only browse through the first page only once a blue moon you click on the next page. You cannot risk being on the second or third pages of any search engine.

2. Increases traffic: When you increase the visibility of your page, then the traffic on the page is bound to be increased. We always tend to click on the first few results of our search. So when your website appears on the top people are bound to give it a look. This does not happen if your page isn’t in the top results. Many statistics prove that the implementation of SEO has enormously increased the traffic on their sites. It helps you to reach out to larger groups of people.

3. Relatively cheap: When compared to any other business improvement strategies SEO can be credited as one among the cheapest. It is a riskless investment with guaranteed returns. SEO is nothing complex it can be achieved by the simple use of keywords and a little technical knowledge. This won’t cost you much. Less investment and high return is always advisable, isn’t it?

4. One-time investment: Unlike any other business strategies which require you to invest regularly SEO is a one-time investment. It does not require much maintenance and can be your best bet. With guaranteed returns, SEO assures improved reach of your websites which ultimately enhances the number of customers.

5. Increased reliability: Most of the people in today’s world turn towards Google for their questions to be answered. So If your page is frequently visible in the list of the top few pages when searched then the user subconsciously starts recognizing and trusting your page. This builds a relationship of trust between you and the users.

6. Brand building: When people see your website quite often on the search engine they start recognizing the logos and colors and associate them with a positive impression. It also brings improved brand awareness and keeps the users in touch with your website. Trust and brand recognition can go a long way. These small facts can have a lot of impact on customers.

7. Simple: As you know SEO does not require any brainstorming to build complex strategies to work. It is simple and can be understood easily with just a little basic knowledge. Little efforts and more gains. When compared to all other business development strategies SEO is the easiest way to boost your visibility and your profits.

8. Improved user experience: Using SEO to design your website not only improves it’s reach and visibility but also provides a good user experience. Your customers wouldn’t want to make efforts and go to the bottom of the search engine to find your page. In this case, SEO is helpful because it results in your page in the first few websites. Happy customers are the ultimate goal of any website. So improved user experience is a boon to any website.

9. Long term strategy: Remember I told you search engine optimization is a one-time time investment. I forgot to mention it is a long term one-time investment with guaranteed returns. SEO keeps you updated with the latest changes and trends. See how tempting and convincing the advantages of SEO are. Hard to resist, isn’t it?

There are so many advantages of using SEO that the importance of SEO cannot be summed up in one single article. But still In case, just in case you are not convinced by the importance of search engine optimization opt for your business, let me furnish you with some latest statistics.

● 82% report the effectiveness of SEO is on the rise and 42% state effectiveness is increasing significantly
● 61% of marketers say improving SEO and growing their organic presence is their top inbound marketing priority. (Hubspot, 2018)
● 57% of B2B marketers say that SEO generates more leads than any of their other marketing initiatives. (Junto, 2017)
● 75% of internet users never scroll past the first page of search engines. (Junto, 2017)
● 63% of marketers rank generating traffic as their top challenge. (HubSpot, 2017)
● 61% of marketers list improving SEO and search engine rankings as their top goal. (HubSpot, 2017)
● 53% of marketers prioritize blog content creation as their top initiative. (HubSpot, 2017)

All the above statistics are taken from trustworthy sources and prove that search engine optimization is a mandatory business improvement technique in the modern era. SEO has only positive responses with zero negative effects. The facts and the reasons mentioned above prove how SEO is beneficial to your business and can increase the trend in your sales with minimal effort. It will be your safest bet and the best investment. For more information about what does a digital marketing do check out our blog.

Source:

www.impactbnd.com

www.linchpinseo.com

www.bluecorona.com

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