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Importance Of Blog Writing In SEO

Importance Of Blog Writing In SEO

The importance of blog writing in SEO is understood by taking a simple example. For any question in your mind, you know google is here for you. For many people, the most popular search engine is the first stop on which they are trying to look for answers related to their questions. 

No matter what website you have, if you want to be searched by people, then you have to be at the top of search engines. And it’s tough to be on top but it should be easy if you know the importance of blog writing. But you can improve your chances to rank high on search engine by starting a blog writing.

Does the Blog Writing Help SEO?

Blogging is best for SEO as it helps you in different ways to rank high on google. It is one of the most important ranking factors of Google. When you have a blog that has high-quality content and relevant topics for your customers, then it can make a difference that how you’re overall website is performing on the search engines.  And yes blog writing can really help SEO in different ways.

 

Reason to start Blog:

  • It offers continuously fresh content:   If you update your content every day or every week, you’re offering fresh content that Google likes. Your website pages sections like about us, services pages were not changed, but your Blog can be updated regularly, which helps you to rank higher. A search engine will show you on top if you have the newest and relevant content. Keywords rich Blog will show you on top, and in return, your website will get traffic. 

  • It’s the best way to apply long-tail keywords:  Your blog will never rank easily on high volume keywords because, on those keywords, the competition is very high. For your blog posts, it’s the best way to use long-tail keywords on which the competition is low and have low volume. For example, a local restaurant in New Delhi might be rank on a keyword “Delhi Restaurant,” but it also targeted on a long tail keyword “Restaurant near New Delhi”. They could write a blog titled Best Food in New Delhi” and link it back to their restaurant using this long-tail keyword.

  • More Blogs mean More Pages:  The more pages on your website which are relevant to your business, there could be more chances that you will rank on a search engine for your business. So, that’s why it’s essential to execute keywords in your blogs on which you targeted. It will increase the opportunity in a search engine to rank higher.

  • BacklinkingA link for a link- Look out appropriate and best companies to link to in your blog posts, and they provide a link to your website on theirs. Furthermore, it will help you to generate more traffic on your website, and you were helping someone too. Building this connection with appropriate companies is crucial, and relevance is essential. A website that you link with your site would have similarity to your business if not similar than it looks fishy to Google and affects your rankings.

  • Blog Posts are Shareable:  A  great idea to share, People love to share the blog on their social media pages. More people are going to share a blog post over a company service page. Think about your targeted audience and write what they want most to read. The more Blogs on social media means more clicks, re-share, Therefore, more people will visit your website.

  • A blog keeps your customer on your website for a longer time:  Google priority is providing information for which people are looking for, so they were coming back to use google again. If someone clicks on the first link and gets it unhelpful, then they would immediately leave and go back to the search page – that hints the google that this page was not helpful as they think. At the same time, if someone clicks a link and stays for a while, which indicates the google that website is beneficial.

Someone who visits your website from a blog post that shows up in the search results. This can lead to having more reason to stick around for a while and read the entire content.

  • A Blog gives you the opportunity of inter-linking:  Inter-linking in SEO is very important, and blog post plays an important role for inter-linking. Find some good internal linking possibilities on the main pages of your website. Once you start publishing the blog post, the opportunity will be boon. As you add more pages on various but related topics, you add more opportunities to naturally link those pages to each other.

Importance of Blog writing for SEO of Small Business

As a small business, you have to show that you’re an expert in your industry and build authority. By providing valuable content to your audience which includes the Services they are looking for. You’ll be building trust and helping them ascertain confidence in your brand. 

Start Blogging now…

Don’t wait to do it now if you don’t have a blog on your website. Your customers will like to hear what you have to say. Google also like those websites which are updated and have relevant content. So, be a favorite of Google by starting blogs on your website.

And Let us know in the comment section if this blog helps you.



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Basics of Website Designing And Its Type

Basics of Website Designing And Its Type

In simple words, web design means designing a website. Web designing is a subset of web development. It involves various aspects like web page layout, content creation, and graphic designing. Web design is the development of the front end look(user side) of a web page. In this modern world where the internet plays a major role, almost every business requires a web page. To make an effective online presence it is important for a web page to be easily accessible and a delight to the eye of the user. 

 

What Do We Need In A Website?

For the web page to be attractive and easy to navigate through it is important that the web page is designed in a proper fashion. There are a lot of web designs. To be able to understand which web designs suit your business it is necessary to first understand what are the different types of web designs available. However, there are a lot of web developers/designers who will help you get through the process it is always good to have a little information about such stuff. Let us now look into the different types of web designs. 

Fixed Web Design

Also known as the static web design, it is one of the most basic forms of web designing and to my knowledge, one of the first types of web designs also. It is mostly not used by any of the web designers due to the inconvenience it creates for the users. A fixed design implies that the width of pixels is fixed. To explain in simple terms it means that the font, size of images and any other thing does not vary when the device it is operated on varies

Q

Why the Fixed-Sized Website Is Not Good?

 We know that these days we browse the web on our phones, laptops, tablets of various sizes and shapes. Now imagine a website that does not accommodate itself according to the screen size and type of device. The font you see on the laptop and the phone is the same. It becomes excessively difficult to access this website on any other platform except the one it was designed for. None of the users these days have so much time or patience to browse the websites on only a specific platform. So such kinds of websites do not gather much traffic and are lost the deeper pages of the browser, and eventually become useless.

Fluid Web Design

Fluid design is also known as liquid design. In this, the width is not given in pixels but in percentages. It changes whenever the size of the screen varies. It is given in percentages with respect to the dimensions of the screen it is viewed on. For example, if a picture takes up 20% width of the total screen, this 20% varies for different sizes of the screens.

Everything that is visible on the web page is built by specifying the percentages rather than fixed values. This type of liquid design is a lot better when compared to the fixed type of web designing. The sizes of the text/images increase or decrease accordingly with the variation of the screen size.

 

Q

Drawbacks of Fluid Web Design

The one obvious drawback of fluid web designing is that it will not look good on at least one of the screens (small or big). If the web page is designed for larger screens then when it is viewed on a small screen it looks crowded and similarly, when the web page is designed for a smaller screen and is viewed on a large screen it looks somewhat empty. However, it is a lot better than the fixed type of design and is used in some scenarios where the other options are worse.

Adaptive Web Design

Adaptive web design is the most accommodating type of web designing available. As the name suggests in adaptive web design there are versions of the web page available and they are adapted according to the size of the screen the web page is viewed on. It is called adaptive web design because it adapts according to the size and dimensions of the screen the web page is viewed on. It is designed in various forms for specific sizes of the screen. This was first introduced in 2011 by Aaron Gustafson in his book.

Responsive Web Design

Responsive web design is somewhat similar to adaptive web design. This term was first introduced by Ethan Marcotte in his book about responsive web designing. Unlike adaptive web design responsive web design changes according to the change in the browser width. Where on one hand adaptive web design is designed only for a few standard browser sizes responsive web design responds according to the changes in the sizes of the browses.

Q

Drawbacks of Adaptive Web Design

Re-Sizable On Other Devices
When you open a web page on your laptop or your phone the website selects the dimensions most appropriate to the dimension of the device on which the web page is opened and then applies it. Resizing the screen does not have any effects on the designing of the web page in adaptive web designing. It is a good type of designing but the only drawback is that it does not accurately display the data because these days devices are available in a wide range of sizes and web pages cannot be designed for every size. However, for some standard sizes, it is really good practice.

Q

Drawbacks of Adaptive Web Design

Re-Sizable On Other Devices
When you open a web page on your laptop or your phone the website selects the dimensions most appropriate to the dimension of the device on which the web page is opened and then applies it. Resizing the screen does not have any effects on the designing of the web page in adaptive web designing. It is a good type of designing but the only drawback is that it does not accurately display the data because these days devices are available in a wide range of sizes and web pages cannot be designed for every size. However, for some standard sizes, it is really good practice.

Responsive Web Design

Responsive web design is somewhat similar to adaptive web design. This term was first introduced by Ethan Marcotte in his book about responsive web designing. Unlike adaptive web design responsive web design changes according to the change in the browser width. Where on one hand adaptive web design is designed only for a few standard browser sizes responsive web design responds according to the changes in the sizes of the browses.

When the size of the browser changes ( for example the browser is minimized) responsive web design accommodates the elements on the web page accordingly to give an optimal look to the website. It is one of the most convenient and preferred types of web designing which is user-friendly. However, designing a responsive web design requires a very good intricate knowledge of the users and their preferences but it will surely be worth it.

How To Choose The Best Web Design?

Now that you are aware of the different types of web designs available and the pros and cons of using each one of them it will be an easy task to determine which one of them will be the best for your website. Before you choose any one of them to make sure you have enough knowledge about the users and their preferences. A good website gathers good traffic, which gives good reach and in turn boosts your business. It is really important to have a good website that is easy to browse through. Keeping in mind all these important benefits of a good website, I personally suggest that you hire a professional to get through the technical and more complicated things involved in web designing to ensure a user-friendly and most optimal webpage.

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Why should you take your business online?

Why should you take your business online?

Reasons you should take your business online

 It is needless to mention that in this modern era everything is digitalised. From groceries to gold you can buy everything online. There is no such thing that can not be found on the internet. From the simplest of things to the most expensive and rare ones you can just find them on the internet. The importance of internet on any kind of business is obvious and does not need any special mention. But still, if you have inhibitions to take your business online let me clear them up by providing you with a few reasons.

Improves your reach:

If you have a store at a particular place, only the people from the neighbourhood get to know about it. On the other hand, if you take your business online people from all over the world get to know about it with just a single tap. Taking your business online will enormously increase your reach. It will help you connect to people from across the seas and borders

With more reach, come more customers:

When more people are aware of your business, more people would like to utilise your services and get benefited by them. This online presence of your business will exponentially increase the number of customers in a very small period of time. It helps you grow your business by reaching out to potential customers from all over the world with minimal effort. 

Boosts your sales:

Obviously, with more reach and more customers, your sales are bound to escalate. Within just a few days you will see the progress. Customers can reach you easily and will opt to utilise your services a lot more than when it wasn’t online. Your online presence will help them minimise their efforts which will benefit both you and the customers. And as you know a happy customer and profit is all that a business needs. 

Builds brand value:

The first thing we do whenever we come across a product or a service is to look it up on the internet. And if you find it on the first page with good reviews we automatically create a positive opinion about the product. But when you do not find it on the internet you eventually forget about it. So it is very important for any business to not just make an online presence but to make it an effective and positive one. This will build a sense of trust and familiarity in the minds of the customers which will draw them towards your business not once, not twice but always. 

Enhances marketing:

As we all know marketing is an important aspect of any business. Digital marketing is also an inseparable factor for the growth of any business. A business without marketing is just nothing. And when you take your business online it helps market your business effectively. As the people of the 21st century, we trust the internet a lot so when your business is taken online it will definitely create an impact on the viewers or customers. Taking your business online is a very effective and essential marketing strategy these days. There are many tools and measures to improve the online presence of your business. Many of which we have mentioned in our previous articles. 

24/7 availability:

As it is obvious that you can look up on the internet at any time of the day and on any day of the week. Which is not practically possible by just having a store. With the store, there are limitations like timings and holidays. But with the online market, there are no such drawbacks, it is available any time of the day. This helps the customer find what he is looking for as soon as he wants it.

Accessed from anywhere:

Your online business portal can be accessed and controlled by you from anywhere in the world. It does not require you to sit at the store. At the same time, it is also accessible to customers from any part of the world. This eases out the effort for both the parties( the buyers and the sellers). It is an effective way of saving time and effort for all the people involved. 

Effective customer support:

Online feedback and online customer support are just so easy. We all prefer this over going to the store and asking for follow up. Also, you can use the latest technologies and automate the general requests from the customers. This will reduce your time and remove the monotonous and boring work from our schedules giving us time to focus on more creative things. It is also very very convenient for the customers to reach out to the business online. 

Low investment and high returns:

The transferring of your business online requires minimal costs. It is almost negligible when compared to the amount of profit it will help you bring. Building a website or an app is all that you need to do and believe me it is not that big of a deal. There are a lot of web designers and app developers who will help you get through this process. It will all seem like a cakewalk. The investment costs are very low and provide you with guaranteed returns. Now, who does not want that? 

Effective usage of technology:

 As I’ve already mentioned one of the uses of technology that is the automation of monotonous tasks. There are so many other benefits you can get from the developing technologies. Some of them are Search engine optimisation, digital marketing, social media marketing and the list goes on. Once you step into the online business the scope is large and you will carve a path of never-ending growth. 

    

There are also a lot of statistics available on the internet which prove that taking your business online will help you grow enormously. I’ll take the pain of mentioning a few of them for you here: 

  • 55% of people will search online for reviews and recommendations before making a purchase.
  • 92% of all online feedback is considered positive, followed by 6% neutral, and 2% negative.
  • It’s estimated that by the year 2040, 95% of purchases will be through eCommerce. (Nasdaq)

Source: www.wpforms.com 

      

These were just some of the benefits of taking your business online. There are a lot more of them. Once you officially get into this online business you will eventually learn them. So what are you waiting for? It is already too late but as we all know, better late than never. Immediately take your business online and make sure it is effectively done. And if you already have a business online just spend some time on how you can make it better. 

Best of luck. 

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Google Adwords For business

Google Adwords For business

Google AdWords for business

Google AdWords for business is an online advertising program from Google, the program is designed to create online ads to reach an audience who are interested in the products and the services you offer. The AdWords program runs on pay-per-click (PPC) advertising, which means you have to pay every time a visitor clicks on your ads.

There are many advertising mediums and approaches available, and it will be hard to determine which fits your business. The influencers and salespeople always tell you to invest in various platforms without explaining why. A lot happens when you search for a product or a service on Google, unseen auctions happen at lightning speed nearly every time you search for a product or service in Google. And the advertisers constantly conflict for those auctions on your click.

Google Adwords benefits for business

These advertisers are fighting because the tools from Google AdWords tell them that your click may eventually lead to a sale. If you are an advertiser who is looking to capitalize on an astronomical number of searches that take place on Google daily and earn quickly the attention you need to grow your bottom line, there’s no better way to start than by signing up to use Google AdWords. Google AdWords works depending upon the competitiveness of the keywords you are bidding for and the relevancy of that particular keyword to real conversions for your company. Google AdWords is extremely effective for many kinds of businesses, as long as they don’t waste their money on wrong keywords, or write weak, low CTR ads.

Why use Google Adwords?

So, you might have a question “Why use AdWords?”well, there are plenty of big benefits. Here are a few of them. Google today has elevated itself beyond a brand to a verb. The word “Google” is defined in a dictionary too, and that’s because, now, when anyone has a question, the first stop for getting their answer for that question is Google. It answers your queries related to your health, education, travel, and whatnot. Google search engine handles 2+ trillion searches like these per year. That’s over 5 billion searches per day. Among these searches there are people looking for a solution that your business can offer. If they’ve ever used internet, chances are that they’ve Googled the answer to something. And if you can help them find the solution, even if its within an ad, they’re more likely to choose you than your competitor.

Google Adwords platform

With AdWords platform, there’s something for every business and every prospect at every stage of the buyer’s journey. Bidding on the broad keyword search terms like “editing software” will show your ad to prospects at the earlier stages of the product research process and allow you to fill the top of your funnel with two really simple but powerful techniques:

  •     Start sending them informative content the proves your authority by capturing their information with your post-click landing page.
  •     Use retargeted software to draw them back until they do, if they don’t convert.

 Alternative powerful technique for adding to your customer base is bidding on long-tail keyword search terms like “editing software for videos.” These generally are less expensive, and they are worth for capturing the attention of the people looking for exactly what you are offering. People who search long, specific strings of keywords mostly have  more intent. And intent is what makes the people you reach on AdWords so valuable.

 Intent is the biggest difference between the people you are reaching with Google AdWords and the people you are reaching with other forms of advertising. For example, on social media, people are not looking to be advertised to. They are not looking for the solutions for the problems they face every day. They are looking for vacation photos and family updates. There is a better chance you get turned out, if you advertise to someone who doesn’t want to be advertised to. On search platform, thought, you are not advertising to people who don’t want to be advertised to. You are advertising to the people who are looking for something precise.

Types of ads in Google AdWords:

1)   Display ads:

 While you are reading a post or viewing a video on a random website, you see a lot of ads at different places on the page, and in different dimensions, they are display ads. Here the searcher is not looking for what the ad offers. But, based on different factors like audience interest, keywords, managed placements etc, Google decides to show them to you. These types of ads appear only on advertising-supported websites. Below are the targeting criteria, based on which Google selects the websites to place the banner ads.

  • Keywords
  • Placement
  • Re-marketing
  • Topic

2)   Shopping ads:

 If you are a retailer, then this campaign would make more sense for you. This type of campaign boosts the traffic to your website and helps in generating quality leads as well as increasing your conversions. There are certain requirements for running shopping ads, they are:

  • Setup an account with Google Merchant Centre (It is a platform which allows the retailers to upload all their product listings in a specific format)
  • Setup an account with Google AdWords and link them together.
  • Submit the updated data of the products to Google Merchant Centre every 30 days.

Since both the tools are linked together, shopping ads take all the product details from Google Merchant Centre, matches the search query and displays the relevant ads to the centre.

3)   Video ads:

This type of campaign lets the advertisers to run video ads on YouTube and other Google Display Networks. The main benefits of running video ads are:

More reach – As we all Know YouTube is the most visited website and has almost 30 million visitors every day. This means you have access to a wider range of audience.

Measurable – Unlike advertising on Television, YouTube ads lets you know all the metrics like clicks, views, view rate, reach and frequency, engagement, performance etc. This helps you to measure the success of the video ads.

Better targeting – This ad type has demographic, location, interest, keyword and device targeting which helps you to reach the correct audience on YouTube and Google Display Network.

4)   Search ads:

When a user searches for something on Google,  the list of the ads that appear above the organic listing are called search ads. Many factors are considered by Google before deciding which ad to display first, as well as the sequence of ads that follow. The important factors in search ads are:

  •  Search term and keyword
  •  Ad copy relevance 
  • Targeting Conversion rate
  •  Landing page experience
  • Quality score
  •  Bids

5)   Universal app campaign:

This is helpful for a business with mobile app. Here the advertiser can promote the mobile app across Play Store, search, Display and YouTube. AdWords uses ad texts, ideas and other assets right from your app store listings. All you need to provide is a budget, some text and a starting bid. And also, don’t forget to set languages and locations for the ad. By utilizing the information, AdWords itself designs a variety of ads in different formats. Google will automatically test different ad combinations and display the one that performs the best.

Google AdWords is a big investment, both in money and time, but it is worth it. The search network can make sure your ads rank well in the searches of users who are looking for your product or your service, and the display network can be used for re-engagement or discovery campaigns. There is a lot of gain from using it, though the system can be complex. It is entirely possible to run profitable campaigns with low CPCs even on the smallest of marketing budgets.

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Why page speed is important for Google ranking and how to improve it?

Why page speed is important for Google ranking and how to improve it?

Why Page Speed is Important for Google Ranking and How to Improve it?

Before learning how to improve your PageRank you should know what it is and how it affects your Web ranking. PageRank (PR) is an algorithm, or you can also say it’s a calculation invented by Google founders Larry Page. It is used by Google Search Engine to rank web pages in their search engine results.

According to Google: PageRank is a way to measure the significance of web pages or websites. 

The functioning of PageRank works by determining a rough estimate of how important the website is by counting the number of quality links linking to a page.

At present, Google uses other algorithms also to show the most important pages for a particular search you do, but PageRank is the first algorithm that was used by the company, and it is the best known.

 Some other famous google search algorithms;

Google Penguin algorithm

The Over Optimization Penalty released by Google was Google penguin. The objective of this algorithm was to gain greater control over and reduce the effectiveness of a number of black hat spamming techniques. It penalizes for the Spam or irrelevant links. One cannot just get links from anywhere.

Google Panda algorithm

Google Panda was an algorithm update which provides more quality and credible search results and takes out any of the low quality or thin websites that were carrying out unfair black hat SEO practices like algorithm manipulation, keyword stuffing etc.

Google Hummingbird algorithm

Google Panda is an update which provides more quality and relevant search results. It takes out any of the low quality or thin websites that were carrying out unfair black hat SEO practices like algorithm manipulation, keyword stuffing etc.

And many other, according to MOZ in 2018, Google reported over 3,000 improvements to search, more than 8 times the number of updates in 2009 and an average of almost 9 per day.

HOW PAGERANK WORKS?

Page A has a higher PageRank than Page B, even though there are fewer links to A; the one link to A comes from an important page (Page B) and hence Resulting in PageRank.

BASIC IDEA OF PAGE RANK

When Site B links to your web page, Google sees this as Site A Supports or giving a vote for, a page. Google considers all of these link votes and draws conclusions about the significance of individual webpages and your website as a whole. This is how google analytics to rank the page in a search result.

How Can You improve Your PageRankin 2019? 

Mobile Responsive web design

Keyword testing (understanding how user searches)

– Build quality backlinks

– Write Quality content, which is search engine optimized

up-to-date with the latest changes in SEO

– Page Navigation

– Getting Influencers To link to your website or asking them to share your content.

High-quality content is the key for higher ranking with targeted keywords inside it. Hire SEO Copywriting company to build you an attractive and plagiarism free content

What is Off-page SEO marketing and how does it play a Vital Role in Page Ranking?

Off-page optimization is nothing but factors that are taken outside of your website, which impact the ranking of your website.

Those external factors that directly impact the quality of your websites are user perception of a site’s popularity, authority, trustworthiness and relevance of your website.

Optimization for off-page ranking factors involves promoting your website with quality in your content. You can achieve this by links from other reputable places like webpages, blogger, sites, etc. on the Internet linking to your website, helping to boost your SEO ranking.

Search Algorithms and Ranking Factors

Search algorithms and ranking factors are constantly changing, the general consent within the SEO community is relevance, and authority that effective off-page SEO.

Links are the greatest contribution to SEO marketing and act as nerves for your websites digital marketing. Hence it plays a very important role in Page Ranking. Best SEO Service in Delhi will definitely help you to handle rank well in a google search result

Does PageRank still matter in 2019? 

Yes, according to a Google spokesperson, he said that links are the #1 ranking factor, alongside with great content and PageRank is still used in google’s search algorithms, among several other factors. Ranking without links is hard, and why would anyone try to rank without links in the first place.

Keywords of SEO

  • improve google ranking
  • SEO marketing
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  • Websites digital marketing
  • SEO page rank
  • SEO copywriting
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